Can you imagine for even a single minute, an Oil producer’s child walking barefoot, going hungry, being unable to attend school due to lack of money, or lacking decent healthcare? It would never happen! So why do we let it happen to our African Coffee Farmers?
There is a real problem when a coffee farmer (Coffee is after-all the second most traded commodity in the world – second only to Oil) cannot even afford to put shoes on his/her child’s feet.
Giant coffee buying corporations and greedy middlemen, continue to profit at the expense of these small-scale coffee farmers in Eastern Africa. Due to poor compensation and pricing for their coffee beans, most of these farmers often have no choice but to abandon their coffee fields in search of factory jobs in urban areas.
At Treat Of The Day!, in addition to taking great care of our customers premium coffee needs, our E.African Coffee Farmers are our #1 business partners.
Each and every one of our coffee farmers get direct access to our net profit sharing program. This allows our coffee farmers to worry less about feeding their families, or raising school fees for the kids education, and instead focus more on growing our premium Arabica coffee beans.
We know you've come to love and enjoy your Treat Of The Day! Coffee. We believe that our failure to support these farmers to continue producing quality coffee beans, would mean the end of the premium coffee we've come to enjoy and cherish.
Treat Of The Day! therefore seems to be the only company we know of, that values the welfare of it's coffee growers and that has instituted programs that reward these coffee farmers handsomely, for their hard work and supply of premium quality coffee beans.
We also set aside a large portion of our profits towards directly benefiting the social well-being of our entire coffee growing communities.
We do the above through the administration of programs that assist our farming communities with improved literacy, the provision of some of their children's school supplies, free soccer balls for their extra-curricular activities, transportation of their volunteer doctors to their remote villages, funding for shipment of donated shoes and clothing, etc, etc...
Let us not sit by and watch giant coffee buying corporations and middlemen, perpetuate their greed and drive our coffee farmers into further despair.
Let's buy directly from companies that have the farmer’s welfare at heart. When you partake of Treat Of The Day! Coffee, you can be rest assured that your coffee will always be of premium hand-picked quality, and that the farming families that helped bring it to your cup, will always be well paid and motivated to continue their great coffee producing tradition, for generations to come.
Your continued custom and purchase of our coffee helps us continue being a big part of the solution. Let’s drink responsibly. Let’s drink Treat Of The Day! Coffee…
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